Google Ads is not only the essential tool in SEM and display ads, but with each passing day it becomes more and more sophisticated. Managing a Google Ads account can be totally overwhelming, especially if we are talking about large companies or those with a large presence individual email list in the ecommerce sector. Google is aware of this and that is why its latest innovations are in the line of intelligently automating and optimizing functions to reduce the workload of marketers and achieve the best results.

In this Google Ads automation guide we are going to tell you everything about the two main optimization areas in SEM: Smart Bidding and Smart Creatives. You are ready? Well, let's go there! Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully carry out advertising campaigns on Google (2021 updated edition).

Google Ads automation guide to increase growth and effectiveness Smart Bidding: Google Ads automation with smart bidding Bidding is one of the main areas of automation in Google Ads. Given the myriad of factors that influence the price of an ad, trying to manually optimize each bid to get the best results ends up consuming a lot of time and resources. Smart Bidding consists of a series of automated bid strategies, optimized to achieve different objectives. The system uses machine learning to get more conversions or improve the conversion value in each auction.