The content of the podcast itself is free, and money is made through exclusive sponsorships or ad placement on the interface. The left hand uses the content to grab the user's attention resources, and the right hand converts the attention resources into advertising space realization. It is worth noting that Podcast users are extremely valuable, because they can be said to be "a bunch of people who don't have time to watch YouTube."
This is because many listeners are full-time office workers who don’t have the extra time and attention they need to devote to video content like YouTube. To absorb information, they prefer podcasts, where they can listen while doing other things. Due to the product nature of Podcast, the user base of Podcast is often a higher-income group. The attention of these high-income users is naturally sms marketing service more valuable. In fact, there are already brands doing this. When I listened to NPR One's economics show Planet Money, I noticed that Microsoft often buys sponsorships for the show. Ads are usually very brief and don't promote any merchandise, except to say that the show is sponsored by Microsoft, followed by a brief branding copy.
I think it should be because the users of "Planet Money" are very interested in Microsoft! When the audience for a podcast show is what a brand wants to target, sponsored ads come naturally. Summarize Let's review what you will gain after reading this article. 1. What are Podcasts? Podcast generally refers to all digital media that receive audio content over the Internet. 2. What is the market trend of Podcast? There are more and more Podcasters, and more and more users are listening, and the usage time is getting longer and longer. 3. Where is the development stage of Podcast?