. Whether you use software or not, it all starts with a solid process and building good working habits with your team. You can reclaim your nights and weekends by following these underlying principles: Automated Work Assignments: Use a standardized template to assign work the same way, every time. Automate this as much as possible to reduce manual effort. You can also use this tool to view each team member's workload before you drop a new assignment into the queue. Transparency for everyone's workload: Whether you're using an Agile burndown chart, a Kanban Work in Progress board, or software that does the same, see at a glance each team member's top priorities makes it easier to insert new assignments into the mix, keep working balanced within the team and reassign work as needed to keep work going at a s efficiency: Anything you can do will give your team more time to focus on their most important work. In a recent survey, 62% of marketers say unnecessary meetings are the biggest

culprit in productivity disruptions. This same survey reveals that after email, meetings and other daily distractions, marketers can only spend 38% of their time on their core tasks. Given these staggering realities, the more you can communicate and collaborate through Slack, Trello, or work management software, the more time you free up for content creation. Reduce unnecessary meetings to Jamaica Phone Number List give your team more time to focus on the most important work. @hehurst Click to tweet Streamlined review and approvals: If you're always emailing proofs of your content for review, waiting for responses, and aggregating feedback before making changes, you could be leaving hours of valuable time on the table. Digital proofing solutions like Proof and Webroot allow every stakeholder to review and comment on

everything from PDFs to videos to web pages in a shared space. The benefits of better managing and prioritizing your work go beyond just being more organized and productive. You'll also improve morale, make more informed decisions about projects and staff, and have more reliable data to support staffing requests. Hand-hewn to define a workflow that keeps content production on track3. Leverage content you've already created more effectively Finally, some direct content discussions. There's a wealth of information available to help you with everything from treating your content team like a newsroom to animating old content and atomizing a killer piece of content in 10.Along with these foolproof suggestions, I offer the eco-friendly reduce-reuse-recycle approach to content marketing: Reduce the cadence, scope, or effort involved in your content posts — or maybe a little of each — to relieve some pressure on your team. After all, when it comes to content marketing, frequency matters far less than consistency, relevance, and quality. Using blog posting as an example, will your audience object (or notice) if you post three times a week instead of four? Will the world end if you take a few posts a month and convert them from original content into curated pieces?